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This concept website shows how marketing communications professionals can use a website to disseminate information cost-effectively. Budgets are not what they were, yet clients (internal and external) expect greater returns in terms of media coverage.
Here we show you how you can create a virtual press office and media centre, and use it for different types of campaign or response. The underlying technology is a very sophisticated content management system, which we think is the best we've seen.
Traditionally, a facility such as this has been out of the range of all but the very large organisations. Using our implmentation of content management, any organisation with a requirement to talk to the media on a regular basis can afford it. It will
improve efficiency - finding old press releases, adding new ones, sending out press material improve the speed of release, especially in a crisis improve your service to journalists - online archive searches, easy access to your latest releases and media contacts improve your service to the general public - make information easily accessible and reduce the number of enquiries for simple requests
The author of this website is a journalist by training and a Chartered Marketer. She has many ideas as to how this will help you in marketing communications. Contact us for more information!
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Public relations