Usability guru Jacob Nielsen recently wrote that "Individual project teams are not designing the web any more than individual ants are designing an anthill. Site designers build components of a whole" .
We keep coming across the situation where a customer goes to a "web designer" who says they will " build you a website". They seem to offer to do everything, including content and marketing.
For Monica Horten's latest website and PhD research in European online content policy, go to: http://www.iptegrity.com
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Web design matters 
